About Baby Health Care

We help create the society where people can enjoy spiritually enriched life along with moms’ wishes for their babies’ health.
With the “Quality” based on our one and only unique technology and our original “Design,”
we produce baby friendly medical devices and deliver happiness to moms all over the world who suffer from seeing their babies in unhealthy conditions.

Baby Health Care, Inc. specializes in providing the best health care devices to ensure healthy babies. As a pioneer of the home-use nasal aspirator, Baby Health Care, Inc. offers products of the highest quality and reliability to nurture your baby’s health and happiness.


Corporate Philosophy

Healthcare for Baby
【Pursue ultimate preventive medicine】

“Concerning diseases that occur during childhood, we aim to reduce the risk of sequelae,
and provide healthcare based on the correct knowledge and proper care procedures, so as to safeguard children’s lifelong health.

Especially for children with weakened immunity, early treatment and prevention of diseases are extremely important.
We believe that caring for those children is highly important in the preventive medicine in the future.

Therefore, we set our company’s mission as “Healthcare for Baby” and hope to convey our mission to mothers around the world.

Creative First
【Create a brand-new culture of healthcare】

BabySmile utilizes its professional technologies in medical equipment manufacturing to develop pioneering healthcare products,
and strictly adheres to Japan’s inspection standards for product quality.

We are also committed to meeting the needs of families at affordable prices.
We work hand in hand with families to bring a smile to their children by creating a new culture of healthcare and establish an environment where parents can protect their children.

A Message from the Founder

All children are precious. They are symbols of promise and of the future. Every child deserves the fullest life possible, especially those that suffer from illness and disease. Using my technical expertise and first-hand knowledge from being the father of a sick child, it is my goal to create products that reduce stressful medical experiences in children’s lives.

Twenty years ago, my daughter was born with a terminal disease which ended her life before her third birthday. During her short life in the hospital, I became close to many parents of children suffering from various disabilities and diseases. We all supported each other throughout those long and difficult hours.

This experience inspired me to apply my technical knowledge where I believed it was most needed. Implementing the sensor technology I developed for control systems used in train station platforms for passenger safety, my first medical product, “Deliver My Heart”, was a communication device designed for patients who are unable to speak or even breathe by themselves. Patients could now deliver thoughts such as “I am in pain” or “I am thirsty” with just the blink of an eye or a slight lift of a finger, creating clear communication between the patients and their family.

Seeing the joy on patients’ faces when they were able to communicate motivated me to continue to design and produce more innovative products for children. My focus is now on developing products that are affordable, simple to use, and with a child-friendly appearance. It is my hope that I can offer a small sense of comfort to children and their families during some of their most difficult times.

Kiyotaka Yamafuji – Founder, Baby Health Care, Inc.

Company Profile

Company Name

Baby Health Care, Inc.


620 Newport Center Drive, STE 1100,Newport Beach, CA 92660


Kazumasa Yamafuji, CEO